2017-11-02 10:00-14:00
16f 40-44 Bonham Strand naked Hub Sheung Wan
Are you fully taking advantage of the most powerful online tool for digital marketing?
Drive sales and lower your marketing costs with Google Analytics.
Now is the time to learn Google Analytics to utilize data and insights to grow your business. Google Analytics is the key to acquiring site users, understanding their behavior, and converting their views into revenue. Using case studies, videos, and live demos, attendees will learn Google Analytics’ key benefits, master Google Analytics user interface, analyze traffic data, and optimize reporting for getting key insights.
Learning Objectives
About the Instructor: Xavier Schillinger
Xavier specializes in online traffic acquisition and online performance. He is the CMO at Clickful, a HK startup that specializes in Online Advertising for Small Businesses. Xavier graduated from ESG School, Paris in Digital Marketing and has also studied Entrepreneurship at UCLA. Prior to Clickful, Xavier was the Campaign Manager at Awlogy, a media tech company in San Diego.
Agenda:
INTRODUCTION
Navigation in Google Analytics
Demographic data
Traffic sources
Set KPIs
Cross-channels
Search Console
Who should attend?
Why learn at this workshop and not online?
The completion rate for online courses is about 13%. When you learn with Xccelerate, you are not online investing in your own personal growth and education, but a wise and efficient use of your time.
What you’ll be able to do:
Upon completion of the workshop, you will be comfortable navigating and Google Analytics as well as digesting key information crucial to your business or work.